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Tag: analytics

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A GLAM guide to Google Analytics 4

Posted on October 17, 2022 by Kate

Introduction Google has announced the end of life for their Universal Analytics, which is being replaced by Google Analytics 4 (GA4). This means that from July 1, 2023, you will no longer get web metrics recorded using standard Universal Analytics properties. If your library uses Google Analytics to track usage of any of your websites, […]

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Posted in guides & how toTagged analytics, metrics

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